Sainsbury's, which said it was 'disappointing' that Mogs are being 'sold on for profit', is selling an accompanying Christmas Calamity Mog book for £3, which is unlikely to sell out.Īll profits from Sainsbury's, HarperCollins and Judith Kerr are being donated to support the work of Save the Children to improve child literacy in the UK. "Mog is such a beloved book character that the soft toys have always done well for us – however, there has been a definite increase in demand for both the books and the toys in our shops as people re-discover her." Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. "They are proving very popular and we would recommend to phone shops to check availability before making a special trip. Judith Kerrs adorable cat Mog is causing mischief and mayhem in this stunning ad, Mogs Christmas. It sells a 9.5" Mog for £14.99 and a 6" version for £6.99.Ī Waterstones spokeswoman said: "All shops in Greater Manchester, and indeed across the country, have stock of both. And you tell us - which one is your favourite Sainsburys. Shoppers looking for cat gift ideas are invited to tweet with #LoveYourMog where a team of mog experts are on hand to help.The Waterstones Mog is in stock and costs £14.99īookseller Waterstones has a remarkably similar product for sale which is still in stock - but you'd better move quick. Dog owners are leading the way on all fronts so far, but there is still time for cat lovers to catch up!”
Vernon Davis, concluded: “With only three days left until Christmas, we are making a plea to all of Mog’s fans to treat her relatives across the country with affection this festive period. Sainsbury's has turned to a family pet created by popular children's author Judith Kerr in its Christmas ad spot which looks to to evoke the giving spirit. Toys for four legged members of the family continue to rise steadily with a 10% uplift and the Sainsbury’s pet gifts range is bigger than ever. Sainsburys originally priced them at £10. Luckily for our feline friends, it’s not too late as this Christmas is set to be the biggest ever for pet treats and gifts and there’s still time for cats across the UK to win on Christmas Day. It seems the Sainbury’s advert was so successful, everyone wants a Mog the Forgetful Cat toy this Christmas, so much so they are on eBay for £100. So dogs are even winning at lunch too! To help all those mogs left in the doghouse this year we’re campaigning for Britons to give dog owners a run for their money and make it a merry Mog-mas for cats too!"įurther figures also revealed dogs were more likely to enjoy treats in the run up to Christmas, with sales of their advent calendars up 30% compared to last year, while cat options remained the same. ohn Lewis' Christmas advert may have been the most highly anticipated advert of 2015, but it may not turn out.
#Sainsbury mog cat commercial tv#
Vernon Davis, the Buying Manager for Pet Care at Sainsbury’s said: “We’re left scratching our heads to see cat owners being put to shame by indulgent dog owners this Christmas! Especially as we’re particularly protective of our own Mog who is the star of our Christmas advert this season! And it’s not just presents - sales of our premium pet food - The Delicious Collection, have increased 55% for dogs this month compared with a 26% uplift in cat options and this is a trend that continues from last year. Mog the cat in the Sainsbury’s TV advert.
#Sainsbury mog cat commercial update#
Meet Mog, a brilliantly clumsy cat who turns everything. Sales figures reveal dog owners are twice as likely to buy Christmas gifts than cat owners Narrated by Emma Thompson, the heartwarming Sainsbury's Christmas advert (which we're pleased to say will not require a fully loaded tissue box) sees Judith Kerr's famous cat Mog from her collection of classic children's books, Mog the Cat create a chain of calamitous events that almost ruin Christmas for the Thomas family. The Sainsburys Christmas commercial from 2015 is going to give you a new favorite kitty for sure.
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